Tuesday 19 June 2012

Adidas cancels release of controversial shackle sneaker

Adidas faced heavy criticism after releasing an image of its new JS Roundhouse Mid sneakers on Facebook, with some people likening the look to slave chains and prison shackles.

By Lisa Flam

Featuring a bright orange chain and ankle strap, Adidas’ controversial new sneaker is gone before it even arrived.

In the face of fierce criticism that its upcoming JS Roundhouse Mid is inappropriate and offensive, with detractors likening its details to slave chains and prison shackles, Adidas apologized Mondaynight and announced that it was canceling plans to sell the sneaker.

The design was a collaboration between Adidas Originals and edgy fashion designer Jeremy Scott.

“The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery,” the company said in an email to TODAY.com. “Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback.

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