BMW to sell luxury cars for less online

The BMW i3 concept car at the 2012 Detroit Auto Show in January. (John T. Greilick / Detroit News)

BMW will sell cars over the Web for the first time as the world's largest maker of luxury vehicles seeks an inexpensive way to reach more buyers to recoup spending on its electric models.

A direct online sales platform for BMW's new I sub-brand will be unique in an industry where, outside of small-scale experiments, competitors leave Internet orders for cars to dealers. BMW's range of strategies for the models, including a roaming sales force backing a limited showroom network, reflects the challenge carmakers face as low-emission vehicles trickle into dealerships to sluggish demand after years of development.

"There is considerable risk in BMW's approach of promoting the I brand so prominently," said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Science in Bergisch Gladbach, Germany. "There is the image risk, if they don't succeed as quickly as expected, and then there's the main risk of costs, which can only be countered with high deliveries."

BMW opened the I models' first showroom Tuesday in London, although only prototype cars and informational materials will be displayed at first because the vehicles themselves won't go on sale before next year. BMW is spending about $3 billion developing the i3 battery-powered city car and i8 plug-in hybrid supercar, according to an estimate by Frost & Sullivan. Industry sales of electric cars last year, at 43,000 vehicles, were only 57 percent of the 75,000 deliveries predicted by Sarwant Singh, a London-based automotive partner at the consulting company.

Starting prices posted

The four-seat i3, scheduled to reach the market in late 2013, will be priced at about 40,000 euros ($48,500), Bratzel estimated. That compares with a 23,850-euro starting price ($29,388) in Germany for the 1-Series, the cheapest BMW-brand car. The i8, targeted for sale in 2014, will cost more than 100,000 euros ($123,221), according to Ian Robertson, BMW's sales chief.

Details of how I-model buyers, the website and dealerships will interact are "still in the planning process" and will be communicated later, Linda Croissant, a spokeswoman at Munich- based BMW, said last week. Sales will be focused on the world's major urban areas, she said.

The online sales option is aimed at a generation of drivers used to making daily purchases over the Internet, and will be an extension of the car configuration that most automakers offer customers to view models with desired options such as interior colors, seat materials and roof styles.

Test drives not an option

The Internet platform may take a while to catch on because "many customers will still want to go somewhere to look at and drive the vehicle before buying," said Ian Fletcher, an auto analyst in London at research company IHS Global Insight.

"With new technologies, there may be even greater skepticism about buying a car over the Internet, as in many cases you'll have to win the confidence of customers that it works and there is support for them," Fletcher said in an email.

The setup may help BMW reduce expenses: Internet sales require less than half the cost of distributing through a dealership, according to Ferdinand Dudenhoeffer of the Center Automotive Research at the University of Duisburg-Essen in Germany. That allows online car prices to be 5 percent to 7 percent less than showroom tags.

Still, BMW sees standard dealerships as "the backbone of what we are doing in the interface with the customer" for the I models, Robertson said in June at a press presentation at the sub-brand's Park Lane showroom in London.

Dealer selection criteria

Outlets will be restricted to dealers with high BMW-brand sales volume who have floor space as well as capacity to work with I models' powering technology and carbon-fiber body material, Robertson said. The carmaker has chosen 45 of its approximately 200 dealers in Germany to sell the i3 and i8, a ratio that will probably be similar elsewhere, he said.

Dealers will be designated as agents for the I models, which provides an "advantage" by keeping the vehicles on the carmaker's books, the association of BMW distributors in Germany said in an email.

Electric vehicles' disadvantages versus conventional cars include costly battery packs, limited ranges and the time needed to recharge. Consumer reception to models like the Nissan Motor Co.'s Leaf and General Motors Co.'s Chevrolet Volt has been tepid.

"Currently available electric cars have a limited market success because they are a big compromise," said Arndt Ellinghorst, a London-based analyst at Credit Suisse AG. "Customers are not willing to compromise and spend a lot of money."

Carbon fiber bodies lighter

BMW Chief Executive Officer Norbert Reithofer started Project I at the end of 2007 as tighter emissions regulations threatened the viability of sporty sedans. BMW chose to create all-new vehicles that use expensive carbon fiber for a lighter body to make up for the weight of the battery system.

The approach contrasts with a decision by Daimler AG's Mercedes-Benz Cars division to convert existing models, such as the van-like B-Class or two-seat Smart, to electric power.

To make its electric vehicles more attractive, Stuttgart, Germany-based Daimler's Smart brand offers to lease the battery separately from the car. The automaker has a target of selling more than 10,000 of the models next year, with a starting price of 18,910 euros plus monthly battery rental at 65 euros.

The I models' new technology poses risks for BMW, "but they have no choice if they want to keep their premium and image as an innovation leader," Ellinghorst said.

The i3 and i8 will probably be among BMW's lowest-selling models through 2024, alongside the existing Z4 roadster, according to IHS estimates. In 2014, the first full year of production, BMW will probably deliver 31,380 i3s, compared with 564,760 of the best-selling 3-Series model and 18,101 Z4s, a study by the research company shows.

BMW's stance is that the models should produce earnings from the start, sales chief Robertson said.

"We clearly, as a company, go into any product launch with the view of making profit, which is no different with the I brand," Robertson said. "This is a car line just as every other car line, and we intend to make profit from Day 1."

True guilt is guilt at the obligation one owes to oneself to be oneself. False guilt is guilt felt at not being what other people feel one ought to be or assume that one is. Moderate feelings of guilt are beneficial because they encourage the individual to do the right thing

The Scottish psychologist R.D. Laing once said: True guilt is guilt at the obligation one owes to oneself to be oneself. False guilt is guilt felt at not being what other people feel one ought to be or assume that one is. Moderate feelings of guilt are beneficial because they encourage the individual to do the right thing. If nobody felt guilty about anything it would likely lead to a fearful world and it could even threaten the survival of the human species. There is also a more negative form of guilt which is excessive and harmful. This refers to a situation where the individual carries a sense of guilt around with them most of the time. The reasons for why the individual may become a victim of excessive guilt include: They have a poor self image. It can be a sign of mental health difficulties. Some people fall into negative thinking and this tends to include guilt. The individual has been a victim of physical or sexual abuse. Unhealthy relationships can leave people with feelings of guilt. Excessive stress. Alcohol or drug abuse.

A million Britons live with the hell of Obsessive Compulsive Disorder

Nadine Stewart was convinced she was going to die. Just ten minutes after setting off for a pop concert with her sister, she felt a tingling sensation in her arms and pain in her chest.

‘I knew I was having a heart attack,’ says Nadine, 41, a customer services adviser from Morecambe, Lancashire. ‘I begged my sister to take me to A&E: I ran in and screamed that I was having a heart attack.

‘They put me on a monitor and my heart was fine — what I had suffered was a panic attack. I have no idea to this day what caused it, but it terrified the life out of me.’ 

Nadine Stewart has to do everything nine times or fears her husband will die

But worse was to come. ‘Afterwards, I developed a fear that if I didn’t do something nine times, something terrible would happen to me, my husband Paul or a member of my family.’ says Nadine. 

‘If I made a drink I had to stir it nine times. If I locked the door I had to check it nine times and if I used a cloth to wipe a surface I’d have to wipe it nine times. I don’t know why it was nine. I realised I was being utterly irrational. But every time I tried to curb it — such as only stirring my drink three times — I’d begin to panic.'

 ‘If I didn’t do these things nine times, I’d imagine Paul and me veering off the motorway in our car and see his injured face in the aftermath.’

Nadine had Obsessive Compulsive Disorder (OCD), recognised by the World Health Organisation as one of the top ten most disabling disorders in terms of its effect on quality of life. 

Last month both the British actress Emily Blunt and the MP Charles Walker revealed they suffered from it, with Walker admitting he had to do everything in multiples of four — and felt the need to wash his hands hundreds of times a day. 

 Who knew?
Surveys estimate that fewer than
10 per cent of those suffering OCD are currently receiving treatment.

They are not alone. Around a million people in the UK are thought to be undergoing treatment for OCD, the majority of them women. Women are twice as likely as men to develop anxiety disorders such as OCD — and high-achieving perfectionists are particularly at risk. 

‘There are two parts to OCD, the obsession and the compulsion,’ explains Joel Rose, of charity OCD Action. ‘The obsession is a thought that pops into your head, about harm coming to someone you love or you causing harm to someone.'

‘Everyone has these thoughts but most of us ignore them and get on with our lives. Someone with OCD will develop a compulsive ritual as a reaction to them. It can be continually washing their hands or something invisible like repeating the same phrase over and over in their heads.'

‘The time spent on these compulsions lengthens with time. A severe OCD sufferer might spend six or seven hours a day washing their hands in the hope nothing terrible happens to their children.’

The cause of the condition is not known, though a stressful event in someone’s life may trigger an underlying problem. 

Nadine has never pinpointed the root of her troubles — though they began in the year she started a new job, moved house and got engaged. ‘I had no reason to feel anxious,’ she said, ‘though I suppose there was a lot of change.

‘I became scared of choking to death so I stopped eating and lost three stone in less than three months. I couldn’t leave the house without Paul, and even then it would take me three hours to pluck up the courage.’

Someone who can empathise with Nadine is Jeni Scott, 31, who’s had OCD for three years. 
It began when her father had a heart attack and her mother was diagnosed with cancer, soon after Jeni left university. 

‘I became obsessed with doing things in order,’ says Jeni, a tutor from Newport, Wales. ‘I started making lists but it had everything on it such as “get up, have shower, make a cup of tea” and if I didn’t stick to it I would punish myself by denying myself a treat.

Actress Emily Blunt, star of Five Year Engagement, has revealed she suffers from OCD

‘I developed a phobia of being in the rain in the wrong clothes and had to take a backpack with spare bra, pants, coat, shoes and umbrella everywhere with me. I’d carry antibacterial gel in my bag and use it every ten minutes. I’ve still no idea why I did it, I just found it helped me.’ 

Aisha Faisal, from Reading, Berkshire, also suffers from OCD — and it’s getting worse. ‘I developed it in my teens when my mother fell ill and I had to clean the house,’ the 26-year-old says. ‘Now I’m obsessed with everything being super-clean. I wash my hands 14 or 15 times a day, I shower for an hour at a time and wash the shower head and bath thoroughly before I step in. 

‘If someone touches me, I cringe. My neighbour touched my scarf to tell me it was pretty and I had to have a shower and put all my clothes in the wash.’ Aisha, who has three children under four, admits her obsession extended to giving birth. 

‘Each time I had Caesarean sections — the thought of having a natural birth makes me feel physically sick.’ She made the surgeons assure her everything had been scrubbed thoroughly before each operation. Understandably, her OCD worries the rest of her family. ‘My husband Ali finds it very hard to see me like this. I won’t let him touch me when he comes in from work: he has to shower and put on clean clothes before he can hug me.'

‘With three young children, being clean is impossible and I bathe them twice a day in the winter and sometimes four times a day in the summer if they’re hot and sticky.’

As a result of her obsession her own hands are red raw and she suffers from eczema. ‘I have been to the GP but it’s very difficult to treat. I know I must do something soon, because my eldest daughter, who is four, is picking up on my behaviour and I feel very guilty about that.'

‘The other day she came in from the garden and said she was dirty so needed to get out of her clothes and I washed her and cleaned her thoroughly. My husband can’t believe our electricity bill because the washing machine is on constantly.’

While Aisha is still in the grip of OCD, Jeni and Nadine have overcome the condition. According to the NHS, the two recognised forms of treatment are Cognitive Behaviour Therapy (CBT), which helped Jeni, and anti-depressants. 

But Nadine used another therapy called The Linden Method — a two-day workshop costs £995 — when she reached her lowest point early last year.

‘I was unable to work, leave the house or answer the phone,’ she says. ‘My vision became blurry, my hands would spasm and I’d get pains like rheumatism. I began to think: “What’s the point in living?” yet I was too scared to kill myself.’

The Linden Method — which has also helped OCD sufferers Jemma and Jodie Kidd — works by convincing the sufferer’s sub-conscious that they are safe. 

‘I’m a different person,’ says Nadine. ‘I can leave the house, I’m applying for jobs, taking up hobbies and it’s transformed my relationship with Paul. 

‘He says it’s like having a wife in a wheelchair who can walk again. Except I feel I can not only walk, I can fly.’

Paper Passion, a scent from Geza Schoen for Wallpaper magazine, makes its wearers smell like freshly printed books

Paper Passion, a scent from Geza Schoen for Wallpaper* magazine, makes its wearers smell like freshly printed books. I suppose it can be alternated with "In the Library," a perfume that smells like old books.

Paper Passion fragrance by Geza Schoen, Gerhard Steidl, and Wallpaper* magazine, with packaging by Karl Lagerfeld and Steidl.

“The smell of a freshly printed book is the best smell in the world.” Karl Lagerfeld. 

It comes packaged with inside a hollow carved out of a book with "texts" by "Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers."

It will cost two million € to connect the electricity, and nobody wants to pay.The empty Guadalhorce Hosptial in Cártama

The Guadalhorce Hospital has been completed in Cártama on the Costa del Sol, but it has been empty for several months with no opening date planned.

To continue installing the equipment in the hospital it has to be accepted as meeting requirement, and to show that hospital is as planned, but for that to take place it must be connected to the electricity supply.

The problem is that will cost two million €, although the originally quoted price was 300,000 €, to install the electrical connection required. Endesa say the problem is that to supply the hospital an electrical substation at Villafranca del Guadalhorce will have to be expanded.

Cártama Town Hall has said they cannot meet the extra cost, which has put the budget up five fold. Mayor Jorge Gallardo says he thinks the electricity company is ‘making the most of the circumstances’. 

However the Junta say they think the 2 million bill should be met by the Town Hall. They say the electricity contract was undertaken by Cártama Town Hall.

The Guadalhorce Hospital has been built thanks to an agreement between the Málaga Diputación, the Junta de Andalucía and the Cártama Town Hall, to give the district its long-wanted hospital. Many foreigners live in the inland area and have complained about the time to get to a hospital in Málaga.

Spain wildfires: Three killed

 

Officials say the flames have been fanned by strong winds

Forest fires raging in Spain's north-eastern Catalonia region have left three people dead, officials say.

Two French nationals drowned in the sea close to the border with France while trying to escape the flames, Catalonia's interior minister said.

Strong winds gusting up to 90km/h (55mph) have rendered one fire "out of control", he said.

All residents of the county of Alt Emporda - about 135,000 people - have been ordered to stay indoors.

The area is a main link for holidaymakers travelling to and from southern France. Traffic on the cross-border AP-7 motorway was reported to have been severely disrupted on Sunday.

Cardiac arrest

The two French victims were among several people who were trapped by fire as they travelled along the N-260 main coastal road near the town of Portbou and tried to reach the sea by climbing down cliffs, according to Catalan Interior Minister Felip Puig.

The victims were a 60-year-old man and his 15-year-old daughter, Spanish media reported.

A 75-year-old man died after suffering a cardiac arrest in Llers, north-west of the area's main town, Figueres.

At least another 19 people have been wounded, including a French national who suffered burns on 80% of his body when he was caught in his car by the flames.

The fire near Portbou has been brought under control, according to media reports, while a much larger blaze further inland, around the border town of La Jonquera, was still spreading late on Sunday, Felip Puig said.

The fire, travelling at about 5-6km/h, came within 10km of Figueres, Mr Puig said.

A total of about 13,000 hectares (32,000 acres) of forest are estimated to have been devastated in the area, according to the authorities.

Spain Scraps Siesta as Stores Stay Open to Spur Spending

The Spanish shopping siesta may be about to become the latest victim of the sovereign debt crisis. To stimulate spending after a 23 percent drop in retail sales since 2007, the euro region’s fourth-largest economy this month approved measures that allow shops of more than 300 square meters (3,229 square feet) to open for 25 percent longer a week. The new rules may encourage the outlets to sell during the traditional afternoon snooze from 2 p.m. to 4 p.m., and on an additional two Sundays or holidays a year for a total of 10. “When everything was fine, nobody complained, but now that things have gone awry, then it’s another story,” said Carmen Cardeno, director general for domestic commerce at the nation’s economy ministry, which created the rules. “We need to evolve and be more flexible.” Spain is following its European neighbors in trying to liberalize shopping hours that have traditionally been checked by governments in the region to protect religious observances, for rest and on behalf of smaller retailers that have fewer resources to staff shops around the clock. England has allowed retailers to open for longer on Sundays during the Olympics than the six hours usually allowed. In France, food shops can be open 13 hours a day and stores located in tourist areas have the right to open on Sundays. Spanish shops are allowed to open for less time than anywhere else in Europe, according to its government, which was asked by retail associations to allow large stores to open 16 Sundays or holidays a year. Some smaller merchants opposed the extension, arguing that the bigger stores would have the necessary manpower and they wouldn’t. The new measures allow stores 18 additional business hours a week and will permit merchants to decide when to cut prices in sales instead of only twice a year. Siesta Time The country’s regions will get to decide how to implement the rules, though they usually follow the lead of the central government. In Madrid, which is an exception, stores have been able to open for as long as they want since July 15. Outlets of less than 300 square meters also have no restrictions on opening hours, though the Spanish tradition of eating at home and having a siesta means most shopkeepers keep their businesses closed for about two hours in the middle of the day. The new measures may not be enough to offset shrinking demand in Spain’s 217 billion-euro ($264 billion) retail industry, which is worsening each year the crisis goes on in a nation where one in four people is out of work. The number of companies seeking bankruptcy protection rose 22 percent from a year earlier to 2,224 in the first quarter, according to the nation’s statistics institute, with commerce being the third- largest contributor behind construction and housing firms and industrial and energy companies. ‘Almost Insignificant’ Javier Millan-Astray, director general of retail association ANGED, said the approved loosening of restrictions on opening hours doesn’t go far enough. “The government’s reform is almost insignificant,” Millan-Astray told reporters in Madrid, when retail groups pushed for 16 Sunday openings. The associations’ “new proposal would help boost consumption and create more jobs because when we open on a holiday, people come and shop. It’s unbelievable that amid this crisis, we have to keep our stores closed.” Spain has been wrestling with the dilemma of preserving its culture and modernizing the industry for decades. The socialist government of Jose Luis Rodriguez Zapatero in 2004 rolled back liberalization of opening hours instituted by his predecessor, bringing them back to rules from the 1990s and leaving the country with the tightest regulations of any European country. Job Creation Even with the latest proposals, “retail regulation is hurting both business and customers in Spain,” said Fernando Fernandez, a professor at the IE Business School in Madrid. “Both big and small retailers would benefit from fewer restrictions. When big retailers such as Ikea or Zara open a store, all small shops in that area benefit from that.” Ending the restrictions completely would create 337,581 jobs across all industries and add 17.2 billion euros to economic growth this year, according to a study commissioned by the government, which examined the implications of several scenarios. The nearest of those to the current proposals, under which stores open on 16 Sundays or holidays, could have added 47,945 full-time retail jobs, the study found. About 1.8 million people worked in retail in the first quarter, 0.3 percent less than in the year-earlier period. Stores are also bracing for change as the government looks to the retail industry to help boost tax revenue. Prime Minister Mariano Rajoy will increase the most common rate of sales tax to 21 percent from 18 percent on Sept. 1, putting an additional brake on consumers’ ability to spend. previous

Spain king ousted as honorary president of World Wildlife Fund branch after elephant hunt

The World Wildlife Fund’s branch in Spain has ousted King Juan Carlos as its honorary president — a title he’d held since 1968 — after deciding his recent elephant hunting safari was incompatible with its goal of conserving endangered species. The announcement Saturday was the latest in a string of bad news for Spain’s royal family, which has been embarrassed by legal and other scandals. The fund said in a statement that “although such hunting is legal and regulated” it had “received many expressions of distress from its members and society in general.” It said members voted at a meeting Saturday in Madrid to “to get rid of the honorary President” by a substantial majority of 226 votes to 13. The Royal Palace declined immediate comment on the announcement. Many Spaniards were dumbfounded when news broke in April that the king had made a secret journey to hunt elephants in Botswana even though it was widely known he was president of the Spanish branch of the fund. Such an opulent indulgence also angered Spaniards at a time when national unemployment hovers around 25 percent, the economy is contracting and there are fears the country may need an international financial bailout. The Spanish public learned of the safari only after the king had to fly back in a private jet to receive emergency medical attention for a broken hip suffered during the trip. In an unprecedented act of royal contrition, a sheepish Juan Carlos apologized, saying as he left the hospital: “I am very sorry. I made a mistake. It won’t happen again.” It was a poignant moment because the royal family had been under intense media scrutiny for all the wrong reasons. The king’s son-in-law, Inaki Urdangarin, is a suspect in a corruption case, accused of having used his position to embezzle several million euros in public contracts through a supposedly not-for-profit foundation he’d set up. Over Easter, the king’s 13-year-old grandson, Felipe Juan Froilan, shot himself in the foot with a shotgun, even though Spanish law dictates you must be 14 to handle a gun. The king on Tuesday decided to take a pay cut in solidarity with civil servants who are to lose their traditional Christmas bonuses as part of the government’s most recent austerity drive. The salaries of Juan Carlos and Crown Prince Felipe will be reduced about 7 percent — to about 272,000 euros ($334,000) and 131,000 euros ($160,000) respectively — in line with government policy, the Royal Palace said. The king and prince acted voluntarily in cutting their salaries, the palace said.

Invasion of the pickpockets

Britain is in the grip of a pickpocketing epidemic as Eastern European gangs descend on London ahead of the Olympic Games.

A surge in sneak street thefts means more than 1,700 people fall victim every day – an increase of nearly a fifth in only two years, according to official crime  figures released yesterday.

At the same time, police warned that professional gangs from Romania, Lithuania and even South America who operate in capitals across Europe are heading to Britain, intent on cashing in on unwitting tourists at London 2012.

How they do it: A member of the pickpocket gang approaches a BBC reporter investigating the rise in thefts ahead of the Olympics

Keeping him occupied: The man speaks to the victim on the pretense of needing directions while another gang member approaches from behind

A BBC investigation exposed the tactics used by Romanian thieves, who were previously operating in Barcelona, to dupe their victims.

The criminals boasted of their ‘one-second’ theft techniques which leave targets unaware that anything has happened until  it is too late. They can make £4,000 a week taking wallets, smartphones and laptop bags. The goods are then shipped back to Romania and sold on the black market.

 Scotland Yard has made more than 80 arrests already and warned thieves the capital will be a ‘hostile environment’ in the coming weeks.

The Met has even drafted in a team of Romanian police officers to deal with the problem and patrol in the West End of London and Westminster during the Games. They will not have arrest powers.

Distracted: An accomplice (left) then plays drunk so he can get close enough to the target to strike

 

Sleight of hand: The 'drunk' man jostles around with the BBC reporter, making it harder for him to notice what is going on

 

 

Rich pickings: The sneering thief walks away with the wallet from the unsuspecting victim

Teamwork: The thief quickly hands the wallet to another member of the gang, who spirits it away

 

Mayor of London Boris Johnson said: ‘These Romanian officers will prove to be a huge asset in cracking down on certain criminal networks who are targeting tourists in central London.’

Official statistics released yesterday showed pickpocketing thefts rose 17 per cent in the past two years.

In 2011/12, a total of 625,000 people fell victim, the Crime Survey of England and Wales showed.

That is an increase of more than 102,000 since 2009/10.

The vast majority of the total are classified as ‘stealth thefts’, but in 83,000 cases the victims’ possessions were ‘snatched’.

HANGING OUT WITH FRIENDS TODAY

Grabbing a cup of coffee    Dining out at your favourite restaurant   Spending some time at the museum      Meeting at a popular fast food centre        Relaxing at the beach     Going to a game          Going out on a date       Taking a drive around town I am thankful I belong to another generation  !!!!   “It’s become appallingly clear that our Technology has surpassed our Humanity” -- Albert Einstein

Tattoos are permanent reminders of temporary feelings

'It's wisest to pick someone whom you cannot break up with or divorce.' Photograph: Gary Powell/Getty Images

Tattoos are permanent reminders of temporary feelings – at least if you believe the report in Thursday's Daily Mail, which looked at "embarrassing" matching couple tattoos – designs that complement or complete each other across two, romantically involved bodies.

Yet there are millions of people who feel no embarrassment about the tattoos they share with their friends, lovers and even exes. Moreover, as with most perceived "new trends" in tattooing, this practice is one with a history far older than the current generation; it's a phenomenon that provides both an insight into human beings' fundamental relationships with their own bodies and the bodies and lives of those close to them.

 

Tattoos have been used as markers of association for probably as long as human beings have walked the earth, to mark tribal affiliations, regimental membership in the military, membership of fraternal orders such as the masons or US college Greek letter groups, and to signify gang membership.

The most common of these types of affiliative tattoos, though, is marking an attachment to a loved one. There's an old adage in tattooed circles that suggests getting your lover's name tattooed on you is a sure kiss of death for that relationship, and it's an old gag too: Norman Rockwell's famous 1944 Saturday Evening Post cover painting, The Tattooist, shows a salty sailor in the tattooist's chair, having yet another name added to an arm already full of the crossed-out names of past paramours. Even earlier, a cartoon in Punch from 1916 shows a "fickle young thing" – a well-turned-out young woman, as it happens – revisiting her tattooist to seek an amendment to the ornamental crest tattoo on her arm as she has, euphemistically, "exchanged into another regiment".

 

None of this seems to have affected the long-standing popularity of having names or symbols tattooed to commemorate couples' love and bond. Magazines in the 1920s reported the latest fad for newlyweds was getting matching tattooed wedding rings; preserved tattooed skins in the Wellcome Collection from the late 19th century feature names and portraits of lovers; studies of tattoos in the American navy in the 18th century reveal a large percentage of seamen of the period bore tattoos of the names of women; even Christian pilgrims in the 16th century were recorded to have borne the names of their wives on their skins, as tokens or identificatory marks; and records attest to romantic tattooing even in ancient Rome – St Basil the Great (329-380) is said to have condemned the tattooing of a lover's name that he observed on someone's hand. While I'd certainly never advocate getting a permanent mark of your relationship too hastily, it does seem that the instinct to inscribe a permanent token transcends the ages. Caveat amator.

 

Single tattoos that span multiple bodies appear to be a more recent phenomenon, however. In 1977, New York-based tattoo artist Spider Webb undertook what was probably the first conceptual art project to use tattooing, in a piece called X-1000, in which he tattooed single, small Xs on to 999 individuals, and, as a culmination, one large X on the final, 1,000th skin, conceived as one contiguous work. This tattoo, potentially spanning thousands of miles at any one time, was, Webb said, "the largest tattoo ever done at any point in history". In 2000, as the culmination to a performance art project begun in 1998 designed to highlight the horrific lives and plights of the homeless and hungry in Mexico City, Santiago Sierra produced his piece 160cm Line Tattooed on Four People, a single black line tattooed across the backs of prostitutes in exchange for wraps of heroin, as a symbol of their desperation, interdependence, and utter powerlessness. Sierra would later remark: "You could make this tattooed line a kilometre long, using thousands and thousands of willing people." In 2003, author Shelley Jackson famously published her short story Skin on the bodies of 2095, one tattooed word per person. These tattoos bring together strangers in common cause.

 

My favourite set of matching tattoos, though, are probably the ongoing collection of work worn by twins Caleb and Jordan Kilby, tattooed with matching work by influential and extraordinarily talented New York-based artist Thomas Hooper. If you must get matching tattoos with someone, it's wisest to pick someone whom you cannot break up with or divorce, and to get the work carried out by a tattoo artist who will produce a piece of work that will stand the test of time on its own terms.

Latvian company creates leather bound Ferrari

We're familiar with seeing tight leather on smoking hot women, and weird old men, but it's a first for us seeing a leather bound Ferrari F430.

There seems to be a lot of fuss over this leather bound Ferrari F430 in the UK with both The Sun and The Daily Mail reporting about it recently.

However, this isn’t a new car by any means as US motoring blog Jalopnikreported on the F430 way back in August last year. It’s a pretty cool, albeit manky, car so we thought we’d show you anyway.

It’s the work of a Latvian custom car company called Dartz who hit the headlines in 2009 when they created a $1.5 million ruby red SUV with whale foreskin-covered seats. Yes, foreskin…

Anyway, some high roller with more cash then sense decided it would be a great idea to cover his €170,000 Ferrari in dark leather.

The owner of Dartz, Leonard Yankelovich, said: "One of our very rich customers from the Cote d'Azur wanted a leather exterior and knew we could deliver.

"It took three of my staff 16 working days to apply the leather and finish. He was more than happy when he picked it up."

He won’t be too happy when he scratches it though.

Is this the most expensive way to ruin a Ferrari?

J. Lo’s Luxury T-shirt Shopping Website to Launch Today

Jennifer Lopez and a team of entrepreneurs put together Teeology.com, a site that sells basics for men and women alongside "high-end" printed T-shirts submitted by different artists, which are then voted on by members before being produced for the masses. Sidebar: When's the last time J. Lo wore a graphic tee? Probably back when she was on the block. She used to have a little, but now she has a lot ... of Zuhair Murad bodysuits.

The Internet's First-Ever Picture

 Like all technology, the internet is one of those things that just looks hilarious when you look back on the early days, which makes us wonder: In 10 years, will our current super-sophisticated coding look like one of the computers in Jurassic Park? It's too early to get all meta, so let's just have a laugh and get on with it:The first-ever picture uploaded to the internet has just resurfaced... in all of its early-'90s glory. The photo was taken and uploaded by two IT developers at Geneva's CERN laboratories and features a female comedy band that used to play nearby to them. 

The worst thing about this photo? No cats, no memes, and none of the hallmarks of the interent we know and love today. The best thing about this photo? It was made on Photoshop 1.0. HAH! (Geekologie) 

This took us by surprise. What would you expect the internet's first picture to be?



Photo: Via Geekologie

Mobile operator O2 hit by nationwide network failure that left users unable to make calls or text

The O2 mobile phone network crashed tonight leaving thousands of customers across the country cut off. Users were left stranded, unable to make or receive calls or send texts, as the firm - which has 23 million customers in the UK - said it did not know when the problem would be fixed. Some customers also had no internet access. O2, Britain's second-largest mobile phone operator, admitted it was unclear exactly how many people had been affected. It said ‘thousands’ may be experiencing problems. The problems began this afternoon for some mobile users, the network said. O2 are urging customers to check their Twitter and Facebook feeds for updates - but the company’s webpage which displays live information about network coverage crashed. A spokeswoman said the problem was not 'location-specific'. ‘The problem is an issue within part of our core network that is preventing some mobile phones from successfully connecting,' she said. ‘The problem is not location-specific. All possible resources across our and our suppliers’ engineering teams are being deployed to restore service as soon as possible.’ Thousands of angry customers took to Twitter to complain. BBC television presenter Huw Edwards (@huwbbc), tweeted: ‘6 hours of non-service and counting, simply not good enough, O2.’ One Twitter user, Kelly Jones (@kelly-92), tweeted: ‘Having a phone that hardly works usually is annoying, but this whole no signal on o2 all afternoon is beyond irritating.’

The richest woman in the world, according to a respected business magazine, is not Oprah Winfrey, Queen Elizabeth II or L'Oreal heiress Liliane Bettencourt.

It's a relatively unknown Australian mining magnate. So who exactly is Gina Rinehart?

Asked once to sum up her concept of beauty, Gina Rinehart did not point to the pearls that so often adorn her neck.

Nor did she rhapsodise about the ochre landscape of her beloved Pilbara, a beautiful, if unforgiving, expanse of land in the northwest corner of Australia.

Instead, she spoke of the unlovely commodity that has made her family rich, and the giant holes in the ground from where it came. "Beauty is an iron mine," she famously remarked.

When her father, Lang Hancock, discovered one of the world's biggest reserves in the early 1950s, the export of iron ore was banned in Australia because it was deemed such a scarce and finite resource.

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Gina Rinehart

• Georgina Hancock born in Perth in 1954, studied in Sydney
• Father Lang Hancock made huge iron ore discovery in Western Australia before her birth
• Married lawyer Frank Rinehart in 1983
• After father's death in 1992, Gina became executive of the company
• Widowed with four children

• Rinehart 'world's richest woman'

Tens of thousands of iron ore shipments later, royalty payments from that Pilbara mining field in Western Australia continue to swell her coffers.

The Hancocks were not the sole beneficiaries. The multi-billionaire fervently believes that her father's discovery also made Australia prosperous, which partly drives her recent quest for influence, gratitude and respect.

It is partly borne of a lifelong sense of grievance - that Australia's traditional east coast elites have not recognised her family's contribution to the country's development, nor the local media.

With an estimated net personal wealth of $A29 billion ($US29.3bn, £18.79bn), Rinehart has in recent years gone from being Australia's richest woman to Asia's richest woman to arguably the world's.

Australian business magazine BRW has named her the world's wealthiest woman, and Citigroup has also predicted that the 58-year-old businesswoman will soon top the global rich list, with more than $100bn (£64.8bn) of assets to her name.

Gina Rinehart is said to make nearly A$600 (£393) a second

The royalty stream from that initial discovery - the "rivers of the gold," as it has been called - still contributes to her wealth, but it pales alongside the value attached to her mining interests in Western Australia and Queensland.

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“Start Quote

Whatever I do, the house of Hancock comes first”

She hates being called a mining heiress because she considers herself a self-made businesswoman who turned her company around after her father's death in 1992.

From a worldwide perspective, her spiralling wealth illustrates the shift in economic activity from the west to the east. From an Australian one, she embodies the shift from the east to the west. Once it was media moguls like the late Kerry Packer who topped the Australian rich lists. Now it is minerals magnates who are profiting from the country's China-fuelled resources boom.

Rinehart has set out to become both a magnate and a mogul, which is why she is the subject of so much attention and controversy.

Along with her mining interests, she now owns a share of Channel Ten, one of the three major commercial television networks, and has also become the single biggest shareholder in Australia's second largest newspaper group, Fairfax Media, although she reduced the size of that stake last week.

The group publishes three of the country's most venerable mastheads - the Sydney Morning Herald, the Melbourne Age and the Australian Financial Review, and the suspicion among many Fairfax journalists is that she will attempt to turn them into mouthpieces for her right-wing views.

The dark joke is that the Sydney Morning Herald might become the Sydney Mining Herald. However, she has not been able to gain seats on the board because of a dispute about her refusal so far to accept the group's declaration of editorial independence.

Her father Lang Hancock was a huge influence on her

Her mining company, Hancock Prospecting, is essentially her life. She has few outside interests. She does not go in for the normal blandishments of wealth, like art, racehorses or a private plane.

She is renowned for her 24/7 work regime, and a tunnel-visioned determination. Her personal feuds are the stuff of legend and her long list of adversaries has included her father, his business partner, her first husband, her Filipino mother-in-law, Rose Porteous, and now three of her children.

Rinehart spoke at an anti-tax rally in Perth in 2010

Famously litigious, many of her battles have ended up in court. "Whatever I do, the house of Hancock comes first," she once told a reporter. "Nothing will stand in the way of that."

Like her rambunctious father Lang, who railed against the scourge of "Canberra-ism," and "eco-nuts" in the environmental movement, her political views are a blend of conservatism and libertarianism.

An early heroine was Britain's Iron Lady, Margaret Thatcher, whom she met over lunch in 1977. Afterwards, the young Gina took much more care to dress in a business-like fashion, got a new hairdresser and started to wear more make-up.

Another intellectual hero was the free-market economist Milton Friedman. One of the reasons she cited for raising her children in the US, aside from her marriage to the Harvard-educated Frank Rinehart, was the hope that they might be taught by Friedman.

She is also a climate change sceptic, and close to the British Viscount, Christopher Monckton. On a visit to Perth last July, during which he delivered the Lang Hancock Memorial Lecture, Monckton spoke of Australia's need for an equivalent of Fox News, which could be funded by the "super-rich".

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Other rich women

• Christy Walton - widow of John, son of the founder of Wal-Mart, Sam Walton
• Liliane Bettencourt - daughter of L'Oreal founder Eugene Scheueller
• Johanna Quandt - third wife of German executive who rescued BMW
• Oprah Winfrey - television host and media mogul, one of the world's richest self-made women
• Birgit Rausing - art historian from Sweden inherited packaging firm Tetra Laval after death of husband
• Rosalia Mera - after dropping out of school to make dresses before her teens, the Spaniard co-founded retail company Inditex, which owns Zara

Rinehart was not present at the private meeting, but few doubted the identity of the "super-rich" person whom Monckton had in mind. When a video of his remarks was posted online, it heightened speculation that she was pursuing some kind of Foxification strategy in Australia.

I have also been told by one of her associates that she met Rupert Murdoch earlier this year, partly to discuss Fox News.

Given that the newspapers published by Rupert Murdoch's Australian arm, News Ltd, boast a 70% share of Australian readership, and that Fairfax has the remaining 30%, the widespread fear is of a conservative duopoly, and an end to editorial pluralism.

Rinehart's $A165m (£107m) stake in Channel Ten has already lost more than half its value and Fairfax, which last week announced 1900 job cuts, is not seen as a particularly attractive investment. Like her father, who started two newspapers, the profit motive is not a major consideration. Her investment, it is thought, is about political influence.

Besides, the amount of money involved is for her comparatively small. As an associate recently explained to me, she is adopting the same approach that the super-rich use when purchasing luxury yachts or private planes, which is not to invest more than 10% of their wealth.

In her ongoing drive for influence, the debate two years ago over the Labor government's plans to hit the mining sector with a super profits tax was a major milestone.

Unusually for a woman who has preferred to exert a behind-the-scenes influence, Rinehart led the chant of "axe the tax" at a protest rally in 2010 aimed at the then Prime Minister Kevin Rudd.

Her billionaire activism lent itself to easy caricature. A reporter from the Fairfax-owned WA Today joked that it was possible to hear her gold bracelet jangling "a note-perfect version of 'Money, Money, Money' as she pumped her fist". Within weeks, however, Rudd had been ousted, and his successor, Julia Gillard, immediately announced a climbdown over the mining tax.

Rinehart met the Queen when the British monarch visited Perth

Just as Rinehart wants influence and gratitude, she is also determined to maintain rigid control of her company. Presently, she is locked in a highly-publicised legal battle with three of her four children over a family trust set up by Lang Hancock for his grandchildren.

The trust, which owns a share of her company, was due to settle its assets last September, when Lang's youngest grandchild, Ginia, turned 25. But Rinehart allegedly tried to push back the date that her children could become trustees until 2068.

Determined to retain sole control, she warned her children they faced ruin if they refused to bend to her will. "Sign up or be bankrupt tomorrow," she threatened in an email. "The clock is ticking. There is one hour to bankruptcy and financial ruin."

Her three eldest children described the manoeuvre as "deceptive, manipulative, hopelessly conflicted and disgraceful". It is not so much about greed. Rinehart offered her three estranged children big payments to go along with her plan. It is more about control.

Commentators expect the same aggressive approach with her media strategy. After all, Australia's richest ever person is used to getting her own way.

Bankers face the prospect of jail as Serious Fraud Office launches criminal probe into interest-rate fixing at Barclays

Hearing: Former chief executive Bob Diamond left Barclays over the matter, before appearing before MPs this week

A criminal investigation has been launched into alleged rigging of the Libor rate within the banking industry, the Serious Fraud Office (SFO) confirmed today.

SFO director David Green QC formally accepted the Libor issue for investigation after Barclays was fined by the Financial Services Authority (FSA) last week for manipulating the key interbank lending rate which affects mortgages and loans.

The claims ultimately led to the resignation of Barclays boss Bob Diamond and have become the focal point of a fierce political debate over ethics in the banking sector.

The investigation could ultimately lead to criminal prosecutions and bankers facing charges in court.

The SFO's update came after it revealed earlier this week that it had been working closely with the FSA during its investigation and would consider the potential for criminal prosecutions.

The Government department, which is responsible for investigating and prosecuting serious and complex fraud, said on Monday the issues surrounding Libor were "complex" and that assessing the evidence would take time.

Under fire: Barclays former chairman Marcus Agius (right) with former CEO Bob Diamond (centre), and former chief executive John Varley (left)

As the SFO prepares its investigation, Labour leader Ed Miliband continued to push for an independent inquiry into the banking scandal despite MPs rejecting the demands.

The Labour leader said that while the party would cooperate with a parliamentary investigation, its remit was too "narrow" and a judge-led probe was still needed.

Mr Miliband also defended the conduct of Ed Balls after the shadow chancellor engaged in a bitter war of words with his opposite number George Osborne in the Commons.

 

 

Diabetes drug makes brain cells grow

The widely used diabetes drug metformin comes with a rather unexpected and alluring side effect: it encourages the growth of new neurons in the brain. The study reported in the July 6th issue of Cell Stem Cell, a Cell Press publication, also finds that those neural effects of the drug also make mice smarter. See Also: Health & Medicine Brain Tumor Stem Cells Nervous System Mind & Brain Brain Injury Intelligence Neuroscience Strange Science Reference Neural development Stem cell treatments Diabetes mellitus type 2 Embryonic stem cell The discovery is an important step toward therapies that aim to repair the brain not by introducing new stem cells but rather by spurring those that are already present into action, says the study's lead author Freda Miller of the University of Toronto-affiliated Hospital for Sick Children. The fact that it's a drug that is so widely used and so safe makes the news all that much better. Earlier work by Miller's team highlighted a pathway known as aPKC-CBP for its essential role in telling neural stem cells where and when to differentiate into mature neurons. As it happened, others had found before them that the same pathway is important for the metabolic effects of the drug metformin, but in liver cells. "We put two and two together," Miller says. If metformin activates the CBP pathway in the liver, they thought, maybe it could also do that in neural stem cells of the brain to encourage brain repair. The new evidence lends support to that promising idea in both mouse brains and human cells. Mice taking metformin not only showed an increase in the birth of new neurons, but they were also better able to learn the location of a hidden platform in a standard maze test of spatial learning. While it remains to be seen whether the very popular diabetes drug might already be serving as a brain booster for those who are now taking it, there are already some early hints that it may have cognitive benefits for people with Alzheimer's disease. It had been thought those improvements were the result of better diabetes control, Miller says, but it now appears that metformin may improve Alzheimer's symptoms by enhancing brain repair. Miller says they now hope to test whether metformin might help repair the brains of those who have suffered brain injury due to trauma or radiation therapies for cancer.

Spanish Tourism Industry Prepares for Difficult Summer

Spain's tourism industry is bracing itself for a painful slowdown in bookings this summer, driven by a steep decline in local tourism, according to the country's leading hotel association. Reservations by Spanish vacationers for the month of July are 30% lower than last year, amid persistently high unemployment and a protracted economic recession, said Juan Molas, president of the Spanish Confederation of Hotels and Tourist Accommodations. An influx of visitors from Russia and other countries in Eastern Europe has compensated somewhat for the decline in local tourism, but weak local demand is expected to weigh on an industry that accounts for about 11% of Spain's annual economic output. Hotel owners are concerned that the government may raise the industry's value-added tax to 18% from the current 8%, in a bid to reduce its yawning budget deficit, making Spain less attractive to foreign tourists compared with other less expensive destinations "If the VAT rises to 18%, it will be absolutely catastrophic for the sector," Mr. Molas said at an event Thursday in Madrid. Spain's government is working to secure €100 billion ($126 billion) in aid for its struggling banking sector from the European Union and plans to meet with EU officials next week to discuss new measures to improve its public finances. Prime Minister Mariano Rajoy has already implemented €45 billion in austerity measures, but weak tax revenue threatens to undermine his administration's goal of trimming its shortfall this year to 5.3% of gross domestic product from 8.9% last year. Sentiment in the hospitality industry is at its lowest level since 2009, according to an index developed by the hotel association and consulting firm PwC. Based on a survey of hotel firms, 57% of operators expect international tourism will hold steady this year, while 76% expect domestic tourism to decline. "The parts of the country that will suffer the most are those that cater to national tourists," Mr. Molas said.

Holidaymakers in Spain this summer are facing a surprise new airport tax imposed by the Spanish government

Holidaymakers in Spain this summer are facing a surprise new airport tax imposed by the Spanish government as it tries to balance its books. Some airlines are passing the new departure tax on to passengers, even if they booked their flights months ago. Some passengers have received emails telling them either to pay an extra charge of up to seven euros (£6) per person - or to cancel their flights. Other airlines are deciding whether to absorb the cost themselves. The budget airline Ryanair said Spain's 2012 budget, passed into law at the end of June, obliged airlines to pay increased taxes. Spain is implementing drastic measures to try to slash its budget deficit to 5.3% from 8.5% in 2011. It has been promised bailout funds of up to 100bn euros for its banks, but wants to avoid a full state bailout. Retrospective The European travel agents' association ECTAA said the amount of the extra levy varied depending on which airport people used. It said the average rise in the tax was 18.9%, but at some of the larger airports it would almost double. For instance, at Madrid-Barajas the tax would rise from 6.95 euros to 14.44, while at Barcelona's El Prat airport it would rise from 6.12 euros to 13.44. Ryanair said it would pass the cost on to passengers, even those who had already paid in full for their flights, because the tax applied "retrospectively to customers who booked flights before 2 July 2012 and are travelling from 1 July onwards". It said for bookings made on or after 2 July, the increased tax would have been included in the price. The Spanish low-cost airline Vueling is also passing on the cost. It sent emails to passengers giving them seven days to cancel their flight, or the extra payment would be debited automatically from the card they used to book. British Airways and Iberia told the BBC they had not yet decided whether to pass on the cost or absorb it. ECTAA said in a statement it was "dismayed" by the rise, which was imposed "without proper consultation of airport users nor appropriate implementation time". It said travel agents faced a "technical and financial nightmare to recover the extra charge".

star wars recreations of famous photographs

a photo series by david eger recreates famous photos and paintings with star wars figurines and handcrafted sets
above: 'troopers raising the flag on iwo jima' (joe rosenthal's 'raising the flag on iwo jima')
all images © david eger
as part of a year-long project '365 days of clones', canadian art teacher david eger has recreated famous photographs and paintings 
using star wars figurines. the scenography is done in real life rather than in photoshop, in a project that was eger's response to his 
new year's resolution to pursue personal photographic endeavours more often.

eger photographed each piece on a date relevant to the original work: the anniversary of the date the photograph was taken
in the case of most contemporary pieces; or the birth or death dates of the artist for images like his recreations of pablo picasso's
'guernica' or leonardo da vinci's 'vitruvian man'.



'troopers atop a skyscraper' (charles c. ebbets's 'lunchtime atop a skyscraper')




'abbey road' (ilan macmillan's 'abbey road' cover shot of the beatles)



'galactic gothic' (grant wood's 'american gothic')



'B.F. boba fett' (cover of film 'E.T. extra terrestrial'), with yoda in bicycle basket



'migrant trooper' (dorothea lange's 'migrant mother' great depression photograph of florence owens)



'a royal kiss' (recreation of the wedding day first kiss of prince william and catherine middleton at the buckingham palace)



'gandhi' (margaret bourke-white's portrait of gandhi spinning cotton)



'million trooper march' (bob adelman's photograph of martin luther king jr.)



eger's setup for the 'million trooper march' recreation



'the cloned kiss' (alfred eisenstaedt's 'the kiss')

A British photographer's adorable images of puppies, ducklings and even kittens in hammocks will brighten up any rainy day.

Master of cuteness Mark Taylor's images are in demand all over the world for the purr-fect way they capture a softer side to our best-loved animals.

His photographs are a legacy from his late mother Jane Burton who pioneered the style so familiar on calendars in offices and maths teacher classrooms everywhere.

Fosset the kitten with a yellow gosling: Photographer Mark Taylor is famous around the world for his cute shots of animals in unusual poses

Fosset cuddles up to his gosling friend: Mr Taylor's photographs are a legacy from his late mother Jane Burton who pioneered the style

 

Stanley the kitten with a duckling: Despite the menacing look in Stanley's eyes, Mr Taylor has never had any incidents where one subject ate another

Using a simple clean white background and some unusual animal pairings Mr Taylor's style has seen him make the cover of prestigious wildlife magazine National Geographic.

In this set of heart-warming images Mr Taylor shows why he's one of the best in his field tapping into that desire in us all to see something fluffy.

 

More...

• Women cat owners are 'more likely to kill themselves' due to higher chance of infection with parasite found in feline faeces

 

From ducklings with puppies, to dogs with kittens and even rabbits Mark captures them all on camera as if they were the best and friends.

And thankfully so far he's had no case of any of them eating each other.

Hear me roar: Kittens Stanley and Fosset have a cuddle

 

Guess who! Stanley holds his paws over Fosset's face as they play

 

King of the castle: Stanley climbs on top of Fosset

 

Not just for Christmas: Stanley and Fosset pose inside a gift box

Touch on that: Stanley offers his paw for a fist bump. Right, he poses with a bright red flower

 

Oh you! Stanley gestures towards the camera as he lies in a hammock

 

Time for a cat nap: Stanley and Fosset enjoy a snooze

Keeping it in the family: Mr Taylor's daughter Siena, pictured with Stanley, helps to pose the animals for her father's photo shoots

Mr Taylor, 47, creates his images all at his home studio Warren Photographic, in Guildford, Surrey.

His father Kim is a world-renowned wildlife photographer. His mother Jane, who died in 2007 after a brave battle against cancer, was one of the first to use a unique style now so well adopted by her son.

Mr Taylor, a father of one, said: 'There have been a few close shaves when we have put the different animals together, but we often "introduce" the animals to a rabbit in a cage first to gauge the reaction.

'If the dog starts licking its lips we know it might not work out well, and for example it's best not to put a Jack Russell next to a rabbit.

'I have helpers in the studio and some of the animals extras we have here, for example we have six rabbits, but others we have to bring in.

'The key to the photograph is making sure the animals are not doing anything they don't want to do because I think you can tell if they are not enjoying themselves.

'My mother was a pioneer if you like of this idea of using the clean white backgrounds and I like to think I am carrying on her legacy.'

You wanna start something? Stanley goes nose to nose with a Bichon Fris

 

My big mate: Stanley nuzzles up with Great Dane pup Tia

 

Where u go? Stanley and Tia have a play

Keeping it in the family Mr Taylor's daughter Siena, 10, is also on hand to pose up with the animals in the pictures.

Mr Taylor, who uses a Cannon 1DS Mark III camera, said that he felt his photographs were so popular because they tap into an desire in us all to relate to animals.

He said: 'I think the fascinating aspect of this type of photography is that it taps into something in us all that sees ourselves and human emotions in our pets and other animals.'